A family of services to support live games

Simple pricing that scales with you

Indie Studio Limited time offer

Small studios with big ambitions

Starting at $99/mo

Contact us

* Professional/Indie tier: your game is considered "live" when you have 1,000 registered players,
or after the launch date you specify to PlayFab (whichever comes first).

Questions & Answers

How do you count MAU?
We count up the total number of unique players who have activity in your game each month. In other words, the number of players who make an API call to PlayFab in your game during the month. If the same person plays your game on two different devices, but using the same account (using a recoverable login, like Facebook, Twitch, or Google), that counts as a single MAU. If the same person plays two different games from your studio, then each counts as a separate MAU.
How does PlayFab's usage-based pricing work for my game title?
PlayFab charges on a per-MAU basis so that you're only paying for your actual users in a given month. We built this pricing model based on customer feedback - our customers have told us it's much easier for them to forecast players than API calls.
Does it cost more to pay per-MAU than it would to pay for my game's API queries and data usage?
Because PlayFab provisions data storage and computation services for games representing many millions of MAUs, we are able to achieve economies of scale and give our game developers discounts off what they would pay for cloud storage and computation directly, as well as a much simpler price structure. Also, it's worth noting that our pricing doesn't assume that every player will make use of all the service APIs, or even that they'll come back every day of the month. Our pricing has built-in assumptions about average use and average retention, as seen across over 1,000 live titles.
Do I have to pay money to use PlayFab?
No. We have a free tier with no limit on the number of players. This is a great option for hobbyists and indie developers just starting out, and a convenient way for developers at larger enterprises to try PlayFab out. The free tier gives you a taste of how PlayFab's powerful platform can help you manage your game, and solves real developer challenges like managing player identity and app store receipt validation.
It is important to be aware that the free tier has no Service Level Agreement (SLA), and that support is solely via our community forums. To get access to our advanced functionality, with features and resources you can use to maximize your game's engagement and monetization - as well as individual support and our SLA - you will need to upgrade to a paid plan.
What kind of support do I get with PlayFab?
All customers, even on the Free plan, get access to our web forums, documentation, and tutorials. In addition, we have an active community in Slack, where developers can share their experiences and knowledge with one another.
Customers on a paid plan get access to dedicated support, including the ability to submit tickets. At the Enterprise level, customers can access a private Slack channel, schedule time to ask questions and discuss their games by phone, and make use of an emergency on-call service.
What sort of SLA guarantees do I get on a free plan?
All games benefit from our excellent up-time track record, but only games on our Pro or Enterprise plans get an actual Service Level Agreement. This is one reason why we encourage all professional games to launch on an appropriate plan. For perspective, we have to prioritize any issues paid titles encounter first. And if a title has a problem, whether due to a bug in the client code or a dedicated attack by hackers (the larger and more popular you get, the more this becomes an issue), having a revenue source for that title means that we can afford to do things that have non-trivial cost to us, like moving it to a private 'vertical' of servers temporarily, while we work through the issue with the developers.
PlayFab is completely free during development. When do I need to start paying?
PlayFab is free for all customers up until 1,000 players. Once you hit 1,000 players, you need to decide which plan is right for you. If you're on the Essentials plan, you may stay there without paying.
How does PlayFab's Indie Tier work, and does my game qualify?
PlayFab is offering a new Indie Tier on a limited basis. It's limited to small developers (no more than 5 seats) who are truly going it alone - no publisher deals please! - whose titles have no more than 100,000 MAU. If you are on the Indie tier and your game breaks out, we will simply move you over to the Pro tier once your title no longer qualifies for Indie status.
Do you offer volume discounts for games with a lot of players?
Yes, PlayFab's pricing structure provides volume discounts. The more players you have, the lower your price per player.

Compare Plan Features

  • Essentials

    Free

    Sign up
    • Player profiles
    • Content management
    • In-game commerce
    • Real-time analytics
    • Leaderboards
    • Receipt validation
    • Custom server logic
    • Documentation
    • Forums
    • Professional tools

      Build strong and lasting relationships with your players

    • Player segmentation
      ---
    • Targeted stores
      ---
    • Live events
      ---
    • Advanced analytics
      ---
    • A/B testing
      ---
    • Real-time rules
      ---
    • Scheduled tasks
      ---
    • Dedicated support
      ---
    • SLA
      ---
    • Enterprise features

      Advanced technology for larger studios

    • Private clusters
      ---
    • Custom resources
      ---
    • Integration help
      ---
    • Higher SLA
      ---
    • On-site training
      ---
    • Unique resource needs
      ---
    • Single sign-on
      ---
  • Indie Studio

    Starting at $99/mo

    Contact us
    • Player profiles
    • Content management
    • In-game commerce
    • Real-time analytics
    • Leaderboards
    • Receipt validation
    • Custom server logic
    • Documentation
    • Forums
    • Professional tools

      Build strong and lasting relationships with your players

    • Player segmentation
    • Targeted stores
    • Live events
    • Advanced analytics
    • A/B testing
    • Real-time rules
    • Scheduled tasks
    • Dedicated support
      Optional
    • SLA
      Optional
    • Enterprise features

      Advanced technology for larger studios

    • Private clusters
      ---
    • Custom resources
      ---
    • Integration help
      ---
    • Higher SLA
      ---
    • On-site training
      ---
    • Unique resource needs
      ---
    • Single sign-on
      ---
  • Professional

    Starting at $299/mo

    Sign up
    • Player profiles
    • Content management
    • In-game commerce
    • Real-time analytics
    • Leaderboards
    • Receipt validation
    • Custom server logic
    • Documentation
    • Forums
    • Professional tools

      Build strong and lasting relationships with your players

    • Player segmentation
    • Targeted stores
    • Live events
    • Advanced analytics
    • A/B testing
    • Real-time rules
    • Scheduled tasks
    • Dedicated support
    • SLA
    • Enterprise features

      Advanced technology for larger studios

    • Private clusters
      ---
    • Custom resources
      ---
    • Integration help
      ---
    • Higher SLA
      ---
    • On-site training
      ---
    • Unique resource needs
      ---
    • Single sign-on
      ---
  • Enterprise

    Custom pricing

    Contact us
    • Player profiles
    • Content management
    • In-game commerce
    • Real-time analytics
    • Leaderboards
    • Receipt validation
    • Custom server logic
    • Documentation
    • Forums
    • Professional tools

      Build strong and lasting relationships with your players

    • Player segmentation
      Custom
    • Targeted stores
      Custom
    • Live events
      Custom
    • Advanced analytics
      Custom
    • A/B testing
      Custom
    • Real-time rules
      Custom
    • Scheduled tasks
      Custom
    • Dedicated support
      Custom
    • SLA
      Custom
    • Enterprise features

      Advanced technology for larger studios

    • Private clusters
      Custom
    • Custom resources
      Custom
    • Integration help
      Custom
    • Higher SLA
      Custom
    • On-site training
      Custom
    • Unique resource needs
      Custom
    • Single sign-on
      Custom

Essentials

Free

Sign up

Indie Studio

Starting at $99/mo

Contact us

Professional

Starting at $299/mo

Sign up

Enterprise

Custom pricing

Contact us
Player profiles
Content management
In-game commerce
Real-time analytics
Leaderboards
Receipt validation
Custom server logic
Documentation
Forums
Professional tools - Build strong and lasting relationships with your players
Player segmentation --- Custom
Targeted stores --- Custom
Live events --- Custom
Advanced analytics --- Custom
A/B testing --- Custom
Real-time rules --- Custom
Scheduled tasks --- Custom
Dedicated support --- Optional Custom
SLA --- Optional Custom
Enterprise features - Advanced technology for larger studios
Private clusters --- --- --- Custom
Custom resources --- --- --- Custom
Integration help --- --- --- Custom
Higher SLA --- --- --- Custom
On-site training --- --- --- Custom
Unique resource needs --- --- --- Custom
Single sign-on --- --- --- Custom