PlayFab is the only backend platform that offers a free tier with no DAU or MAU player limits. Launch and grow your game with no risk.

Core Platform

All PlayFab features are included in our free tier, with predictable per-player usage limits. You can build and launch your game, using our complete backend platform, at no cost.

If you want to raise any of the usage limits, you can purchase upgrades on a feature-by-feature basis. Upgrade only the features you need, or upgrade all features with one of our premium tiers.

Upgrades are priced on a per-MAU basis. Visit our limits page to see our current set of limits and upgrade pricing.

Game Services
Player Profiles
Data Storage
In-Game Economy
Server-side Game Logic
Multiplayer & Social
Player Messaging
Content Management
Game Manager
Customer Support
On-the-fly Content Updates
Sales & Promotions
Live Events
Multiplayer Game Server Hosting
Monitoring & Reporting
Audit Logs & Permissions
Player Segmentation
Action Triggers
Real-Time Data
Event Debugger
Event Replay

Explore PlayFab features »

The PlayFab Add-on Marketplace

Enhance your game with tightly-integrated tools and services from our partners. Even if you're not running PlayFab as your backend, you can access the Marketplace for free. You only ever pay for the premium add-ons you choose to install.

  • Appuri

    All your player data into Redshift

  • Segment

    Simplify your analytics

  • Omniata

    Unified analytics platform

  • Kochava

    Mobile Attribution Tracking

  • OneSignal

    Bulk push notification service

  • Branch

    Deeplinking platform for mobile

See more of our add-ons »

Premium Support Packages

All PlayFab customers receive free basic support via our documentation, forums, webinars, and videos. You only pay for phone and email support, or for an SLA. Choose the level most appropriate for your studio.

  1. Free

    Free tier
    Comprehensive documentation
    Dozens of code samples and snippets
    Community web forums
  2. Gold $400/month

    Free tier plus:
    Email support contact
    8h emergency response
    48h guaranteed response
    99.9% Uptime SLA
    1h advisory support / month ($150/hr overage fee)
    Kickoff Call
  3. Platinum $2,000/month

    Gold tier plus:
    Phone Support
    1h Emergency Response
    4h Response during business hours (24h Response otherwise)
    99.99% Uptime SLA
    4h advisory support / month ($150/hr overage fee)
    Dedicated Slack Channel

Private Cloud

Host your game on a private PlayFab cloud, and experience full control over all aspects of operation. Starts at $20,000 / month.

  • Isolation from other games
  • Direct data access
  • Custom retention policies
  • Control over update timing
  • Enhanced operations metrics