Full Stack LiveOps, Real-time Control

PlayFab is a complete backend platform for live games.
Without an effective LiveOps strategy, you're leaving money on the table.

Set up your game for success at any stage of your lifecycle Design, Develop, Launch, Measure with PlayFab

  • Game Services

    Grow fearlessly with a complete set of backend features.

    • Player management
    • Multiplayer
    • Commerce
    • Leaderboards
    • Custom logic
  • Real-time Analytics

    Understand your players to build a better game.

    • Real-time data pipeline
    • Dashboards
    • A/B testing
    • Reports
    • Snowflake data warehouse integration
  • LiveOps

    Host events, run experiments, and reward your players.

    • Messaging
    • Content updates
    • In-game events
    • In-game promotions
    • Real-time segmentation

Get the PlayFab Definitive Guide to LiveOps

Preview of three pages from the LiveOps guide

An effective LiveOps strategy can make the difference between success and failure for a modern game. At PlayFab, we believe that LiveOps techniques are the single most important reason why great games connect with players over the long haul.

To help you build your strategy, we've written our Definitive Guide to LiveOps, filled with everything we've learned over four years of helping developers build and operate their games.

Platforms & Engines

  • Windows, iOS, Android, Facebook, HTML 5
  • Xbox One, PS4, Twitch, Steam
  • Unity, Unreal, Coronoa Labs
  • Lumberyard, Cocos2D, Defold, Java

Games operated with PlayFab

AdVenture Capitalist

Hyper Hippo

Have you always dreamed of owning your own business? Forming your own multi-national conglomerate to create a world-wide, monopolistic economy? Then AdVenture Capitalist is the game for YOU!

Games operated with PlayFab


Harebrained Schemes

BATTLETECH is a turn-based, tactical 'Mech combat game set in the classic 3025 era of the BattleTech universe. Play as a mercenary in the Succession Wars, fought by militarized factions utilizing huge, mechanized combat vehicles called BattleMechs.

Games operated with PlayFab

Crash of Cars

Not Doppler

Crash of Cars is a real-time multiplayer car battle game where your goal is to collect power-ups, destroy other players, steal their crowns, and climb the leaderboards!

Games operated with PlayFab

Hopeless Heroes: Tap Attack

Upopa Games

Hopeless Heroes: Tap Attack is a Clicker RPG Idle game. The cute, Hopeless blobs are in trouble again! Blob Town is under attack from an army of scary monsters. Tap to fight back, recruit blob heroes, collect coins and click your way to be the most powerful blob in existence.

Games operated with PlayFab

Massive Warfare: Aftermath


This is war at a massive scale! Fight against the world in tanks, ships and helicopters in sync online PvP battles. War takes place across ground, sea and air. Live the thrill of the battlefield in a Third Person Shooter experience.

Games operated with PlayFab

Office Space: Idle Profits

Ultrabit (a Kongregate studio)

Team up with Peter, Samir, and Michael to install a virus in the company's mainframe that will siphon undetectable pennies out of each department and place it in your own retirement account. Get rich right under Initech's nose!

Games operated with PlayFab

Potion Punch

Monstronauts Inc.

Fantasy meets bartending in literally the most colorful time-management game ever! Play as a bartending alchemist, and craft potions for a bunch of quirky adventurers in a magical fantasy world.

Games operated with PlayFab

RollerCoaster Tycoon Touch


Building, managing and sharing your coolest park creations in beautiful 3D graphics has never been this fun or easy. An innovative, touch-control coaster builder allows you to effortlessly draw coasters. Your dream park awaits!

Games operated with PlayFab

Shaun the Sheep The Movie - Shear Speed

Aardman Animations Ltd

Shear Speed challenges you to lead the Flock through the bustle of the Big City, dodging obstacles and keeping your distance from the dastardly Trumper, an evil animal catcher with the Flock firmly set in his sights!

Games operated with PlayFab

WWE Tap Mania

Demiurge Studios

Unleash your ultimate team of Superstars in WWE's new, fast-paced game, WWE Tap Mania! In WWE Tap Mania, the action never stops. Become a WWE Superstar and battle alongside WWE's greatest Superstars and Legends. Collect Superstar cards, build your deck, and rise up to become the WWE Champion. Get in the ring and unleash the mania!

Trusted Worldwide

We proudly serve developers of all sizes, from the biggest AAA publishers down to the smallest Indies.

  • Sega, Wizards of the Coast, Fluffy Fairy Games, 505 Games
  • NBC Universal, Nickelodeon
  • Atari, Rovio, Tamatem, Protostar, Bandai Namco
  • Sad Panda Studios, Motionvolt, Dave & Busters, Upopa, Tricky Tribe
  • Capcom, Miniclip, Kongregate
  • Hyper Hippo, FreeRange Games, Dodreams
  • WildCard, Juicy Beast, fiveamp
  • Prettygreat, Bulletproof, Tripwire Interactive

You Make It Fun, We'll Make It Run

We have a motto, "Ad facilia per aspera." It means that we'll make the hard stuff easy — and let you focus on what you love. Here are our promises to you:

  • Safe

    Your players and your data are yours. If you ever leave, take them with you. They're protected by multiple levels of backups and redundancies.

    Use our Data download API to get your data out.

  • Scalable

    PlayFab spans three availability zones for maximum uptime, and auto-scales. We've been tested past 1 million concurrent players and 20,000 API calls-per-second.

    See the technical whitepaper (PDF) for further details.

  • Here to Stay

    We built this company for the long haul, and joining Microsoft ensures PlayFab isn't going anywhere.


  • Documentation

    Get started with rich documentation, 'try it now' API reference, tutorials, and many code samples and snippets.

  • Forums

    Help when and how you need it. Community forums are free, or pay extra for dedicated phone and email support.