Full Stack LiveOps, Real-time Control

PlayFab is a complete backend platform for live games.
Without an effective LiveOps strategy, you're leaving money on the table.

Set up your game for success at any stage of your lifecycle Design, Develop, Launch, Measure with PlayFab

  • Game Services

    A suite of tools that complement your existing backend infrastructure

    Player management, inventory, tournaments, commerce, and more

  • LiveOps

    Improve your game and take bold actions without waiting on engineering

    Real-time analytics, A/B testing, in-game events, in-game promotions, and more

  • Analytics

    Measure your success over time, track in real-time, and build custom reports

    Dashboards, export custom reports, export data events, snowflake integration, more


Trusted Worldwide

PlayFab powers over 2,500 games with 1 billion player accounts created.

  • Ubisoft, Ghost Fish Games, Rare, Mojang, Rovio
  • Hyper Hippo, Kolibri Games, Atari, Xbox Game Studios
  • Dodreams, Spinbot Studio, GameHouse, Motionvolt Games
  • Upopa, Sad Panda Studios, Tricky Tribe, Dave & Busters, Free Range Games

What is LiveOps? Get the PlayFab Definitive Guide

PlayFab LiveOps Guide

An effective LiveOps strategy can make the difference between success and failure for a modern game. At PlayFab, we believe that LiveOps techniques are the single most important reason why great games connect with players over the long haul.

To help you build your strategy, we've written our Definitive Guide to LiveOps, filled with everything we've learned over four years of helping developers build and operate their games.

Platforms & Engines

  • Xbox One, PS4, Nintendo Switch, Twitch
  • Lumberyard, Cocos2D, Defold, Java
  • Steam, Windows, iOS, Android, Facebook
  • Unity, Unreal, Coronoa Labs, HTML 5

Games operated with PlayFab

Gaming studio learns what players want and delivers quickly with the cloud.


Games operated with PlayFab

Multiplayer servers help Ubisoft bring world-class gaming experiences to 30 million players.


Games operated with PlayFab

Sea of Thieves is using multiplayer servers to bring more exciting experiences to their immersive world.


PlayFab Developer Resources

PlayFab is part of
Microsoft Game Stack

Looking for more solutions? Microsoft Game Stack offers the tools and services indie game developers need to build, manage, and share their passion with their audience of gamers around the world.

Learn More