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PlayFab for Designers

Get the easy-to-use tools you need to keep players engaged.

Understand Player Behaviors

Gain deep insight into what’s happening in your game, from a broad perspective to the detail of individual player journeys.

Data Pipeline
Monitor the “heartbeat” of your game with real-time data visualization. Click to view the full JSON for any event.
Get on-demand or regular emailed reports of Key Performance Indicators. Export reports to Excel.
Event Search
Filter and search recent events. Zoom in on a time slice to see players, events and errors.
Player Events
Manage customer service scenarios with player specific event views and powerful player data tools.
Custom Reports
Create custom reports by connecting directly to the data using your favorite reporting tools including PowerBI and Grafana (with Tableau coming soon).

Manage Content

Make balance changes and create live events or tournaments by updating game content remotely, on your own schedule.

Store Game Configuration
Store your game configuration in PlayFab, then remotely tune and adjust your settings (anything from simple key/value pairs to complex JSON files) anytime you want, without a client update.
Item Configuration
Configure the full catalog of items available for in-app granting or purchase, and update with new items at any time. Items can have limited uses, expiration times, custom JSON data, tags and more.
Game Assets
Host game assets in PlayFab. Upload manually via Game Manager, or automatically via command line tools (or use the admin API directly from your build pipeline).
Content Delivery Network
Stream assets down to your game clients via a global CDN. Use our default CDN (with pass-through billing) or configure your own custom CDN for PlayFab to retrieve files.
Learn more about content management

Take Action

Customize your game experience to meet each player’s needs.

Player Segmentation
Divide players into segments in real-time based on properties such as location, spend, device, client version, acquisition channel and play pattern.
Trigger Actions
Trigger actions as players enter or exit segments.
Scheduled Tasks
Run scheduled tasks that apply to all players in each segment, combining the efficiency of automation with the intimacy of a personalized message or offer.