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LiveOps

Run your game as a service with telemetry, automation, content management, and in-game commerce

Get the tools you need to make changes quickly and keep players coming back.

Engagement and Retention

Keep your players coming back for more.

Game Manager Web Portal
A shared web portal (with roles and access permissions) where studio members can build, configure and operate your game.
Profiles
Track players across authentication services and platforms.
Achievements
Use the rule engine and custom player events to build a powerful achievements system.
Player Communication
Talk to your community with push notifications, emails and message-of-the-day pop-ups.
Daily Reports
Evaluate your game’s performance through the lens of the top metrics used across the industry, pre-calculated for you daily.
CloudScript
Use server-hosted player data and logic to build custom game mechanics.
Real-Time Segmentation
Act immediately on targeted groups of players.
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Content Management

Manage remote updates to game assets.

Title Data
Manage your game configuration remotely.
Content Delivery Network
Upload, host and deliver game assets via Game Manager.
Item Catalog
Configure your catalog of items available for in-app granting or purchase, and update at any time.
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Experiments

Run experiments, learn fast and iterate.

Player Buckets
Conduct split tests on randomly assigned groups of players.
Segment Test
Apply to all players, or against particular segments.
Measure
Measure results of your tests to determine the best outcomes.
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Economy

Process payments, manage virtual currency, sell catalog items and guard against fraud.

Stores and Sales
Target player segments with personalized store offers and support payments with Xbox, Steam, Google, PayPal and more.
User Generated Content
Empower players to create, upload and search for moderated content.
Fraud Prevention
Use server-side receipt validation to make sure purchases are genuine before completion.
Virtual Economy
Mint promotional coupons and virtual currencies with support for setting initial balances and optional auto-recharge.
Drop Tables
Craft attractive bundles for first-time or regular users and stimulate demand with item scarcity.
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Automation

Configure custom operations and react to events in real-time.

CloudScript
Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.
Task Scheduling
Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.
Explore Docs

Additional Resources

Learn more about PlayFab LiveOps gaming services.

  • Documentation

    Tutorials, samples and comprehensive reference documentation.

  • Forums

    Learn from experts and share your knowledge in the community forums.

  • Support

    We provide enterprise-level ticketed support and 24/7 emergency escalations.

  • Discord

    Communication with other developers and PlayFab Developer Success.

Case Studies

Learn how PlayFab LiveOps services help titles succeed.

See why other studios are using the most powerful backend platform for games. Read all case studies.

  • Ubisoft logo

    Rainbow Six Siege

    With PlayFab, Ubisoft has the elastic scalability needed to deliver Rainbow Six Siege’s heart pounding multiplayer to over 30 million...

    Read case study
  • Kolibri logo

    Idle Miner Tycoon

    Kolibri Games uses PlayFab to understand their players and iterate at lightning speed...

    Read case study
  • Rare logo

    Sea of Thieves

    Sea of Thieves is using multiplayer servers to bring more exciting experiences to their immersive world...

    Watch case study