Boost revenue,
engagement and retention while cutting costs.

Scale your game fearlessly with a complete set of backend features
PlayFab offers multiple forms of authentication so players can be tracked across multiple devices.
Store player information and game state in the cloud so data is never lost.
Drive more engagement in your game. Customize and display around the current player, or from any position. Leaderboards can be reset on a fixed schedule or manually at any time.
Store multiple characters per player with its own data, virtual currency, and inventory.
Notify players manually or automatically. You can even send messages to an entire segment.
Measure success with live dashboards, reports, and access to your raw data
Designed to provide easy access to your game's critical KPIs at a glance. In addition to daily engagement and revenue metrics, you'll also see your Top 10 Spenders and Items.
Snowflake is a data warehouse that allows you to store and analyze your game in nearly real-time. Your game's data is automatically imported into a read-only table in Snowflake, allowing you to query your game's data using direct SQL or powerful third-party visualization tools.
Engage, retain, and monetize players with events, promotions, and content updates
Edit and publish messages to be seen by all players. Title News is useful for news of the day, tips and tricks, upcoming announcements, and more.
Address customer requets or stimulate player engagement by targeting a segment of lapsed players with a link to redeem a gift, or notify players of an upcoming special event.