Live game operations made easy

PlayFab is the fast and cost-effective way to launch and operate your mobile, PC or console game. We offer a complete set of cloud-based backend services built exclusively for games. Our live operations tools help you maximize retention and monetization. Built-in cross-platform integration with Steam, Apple, Facebook, Google, Xbox, and PSN gives you the flexibility you need. We're designed for scalability and elasticity — 10x expected launch load? No problem. And all this at a fraction of the cost of doing it yourself.
Build your game

Player Accounts

Authenticate and store account profiles for each of your players, using your own unique namespace. Authenticate players across multiple titles and platforms. Link together accounts from Facebook, Steam, Apple, Google Play, Xbox Live, PSN, and custom oAuth providers. Use the Game Manager web portal to view and edit player information across all of your games and platforms.

Virtual Goods

Manage sales for all your in-game virtual items. Create and use unlimited currencies and item catalogs. Define consumable items, random card packs, bundles, key-locked containers and more. Server-stored and validated player inventories limit fraud. Real-money purchasing available for all items, with receipt verification from Apple, Google, Steam, PayPal, Adyen, and more.


Get real-time and turn-based functionality, matchmaking and chat at no additional cost, thanks to PlayFab’s partnership with Exit Games, makers of the powerful Photon suite. All premium PlayFab customers get Photon for free.

Data storage

Complete control of your client and server-side data on a per-title, per-group or per-player basis. Storing your game data on the server helps prevent client-side hacking and lets you update your game on the fly.
Run your game


Use push notifications and in-game messaging to boost engagement, retention, and monetization. Create direct marketing campaigns to tell your players about an upcoming event or sale, or promote a new game to players of an old one.


Social features such as friends lists and leaderboards are one of the simplest ways to boost game retention. Players can add players to their friends list, or import friends lists from Steam or Facebook. Real-time leaderboards can be created based on any per-player stat and filtered to players’ friends lists. Multiplayer games can take advantage of Photon Chat, which is bundled with PlayFab’s premium tier.


Use our standard KPI reports to get basic reporting with no extra SDK integration needed. When you’re ready for more, use the full power of our advanced analytics to segment players, target push notifications, and analyze game performance with cohorts, funnels, and behaviors.

Customer Service

Give your support teams access to detailed player information. Manage player abuse reporting and banning and add or remove virtual items from player inventory as needed.
Advanced Features

Cloud Script

Get the security and flexibility of server-based code without the cost and hassle of running your own game servers. Separating game logic from the client allows for easy updates: create and experiment with custom rewards for your players or make changes to your game without recertifying. Server authentication protects against client-side cheating.

Game Server Hosting

PlayFab offers virtual and physical multiplayer game server hosting to Premium and Publisher tier customers, including matchmaking, server monitoring, log storage, analytics, and more. Use Game Manager to upload and manage your game server builds.
Learn More

Getting Started Guide

Get a quick overview of PlayFab's features using our REST API.

Developer tools

Full documentation, SDKs, and sample code, plus a Web API. Integration with Unity, Unreal, Cocos2D-X, and Xamarin. It's all here.


How-tos, discussion forums, ticketing and a full-time developer success team. Help!