PlayFab is the fast and cost-effective way to build, launch and grow your mobile, PC or console game. We offer a complete set of cloud-based backend services built exclusively for games and live operations tools to help you maximize player retention and monetization.
- Player Accounts
Authenticate and store account profiles for each of your players across multiple titles and platforms. Link accounts from Facebook, Steam, Apple, Google Play, Amazon, Xbox Live, PSN, and custom oAuth providers.
- Data Storage
Complete control of your client and server-side data on a per-title, per-group or per-player basis. Server-side data helps prevent client-side hacking and lets you update your game on the fly.
Create and use unlimited currencies and item catalogs. Define consumable items, random card packs, bundles, key-locked containers and more. Receipt verification from Apple, Google, Steam, PayPal, Amazon, and Adyen.
Bring async and synchronous multiplayer to your game with custom game server hosting and matchmaking. Plus, all premium PlayFab customers get Photon for free.
- Cloud Script
Get the security and flexibility of custom game logic without the cost and hassle of running your own game servers. Make changes to your game without recertifying and protect against client-side cheating.
- Content Management
Store large files on a distributed network, providing fast delivery for your players and the flexibility to upload new content easily.
PlayFab offers virtual and physical multiplayer game server hosting, including matchmaking, server monitoring, log storage, and more. Upload and manage your game server builds with ease.
- Customer Service
Give your support teams access to detailed player information. Manage player abuse reporting and banning and add or remove virtual items from player inventory as needed.
Use our standard KPI reports to get basic reporting with no extra SDK integration needed. When you're ready for more, use the full power of our advanced analytics to segment players, and analyze game performance with cohorts, funnels, and behaviors.
Automate your marketing and connect with players via segmentable in-app messaging and push notifications.
Encourage competitive play with leaderboards, chat, and integrated friends lists with Facebook and Steam. Create real-time leaderboards based on any per-player stat.
Use push notifications and in-game messaging to boost engagement, retention, and monetization. Create direct marketing campaigns to tell your players about an upcoming event or sale, or promote a new game to players of an old one.
Grow your revenue with a well-managed game economy. Deploy new offers and manage sales for all your in-game virtual items. Server-stored player inventories limit fraud.