One of the reasons we love Seattle is the energy that comes from being surrounded by so many other innovative startups. There are so many that local tech news site GeekWire keeps an updated list of the top tech startups in the Pacific Northwest: GeekWire 200. We’re pleased to announce that just a year over we first made our service public, we’re now one of the 200! The top of the list is filled with big established names such as DocuSign and Redfin, so we’ll happily take our debut at #185 and look forward to moving up as we continue to grow in size and recognition.
Check out the DFC Intelligence report on PlayFab! “We’re solving a huge unmet need in the market, since we believe the future belongs to game operators - operations is the new publishing - yet operating a live game effectively is hard and requires a huge amount of technology and know-how to do effectively. Most game developers are ill-prepared to compete effectively in the world of games-as-services, no matter how creative or fun their games.
Gamesindustry.biz does a great job of explaining the full story of how the games industry is in trouble, and what we’re doing to change that. “I think what’s happened in the last three years is that games-as-a-service has been such a technologically heavy endeavor, that the companies that have basically been the most successful, with a few exceptions, are companies that have huge amounts of technology and often come to this space from a more mechanistic, money-focused background,” Gwertzman said.
This article goes more in-depth on the specifics of what the PlayFab technology actually *does*: “The Seattle-based company sees the system as a tool for game design, as well. From within the same dashboard, it’s possible to schedule a timeline of live ‘events’ - for example, a one-day-only sale of a certain in-game item - or even throw a totally new item into the mix by assigning it the relevant stats, like damage dealt and rate of fire.
Very thorough exploration of why we do what we do from Venturebeat’s Gamesbeat. “The game industry has gone through radical changes in the last five years,” said James Gwertzman, the founder and CEO of PlayFab, in an interview with GamesBeat. “Free-to-play puts pressure on traditional gamemakers, who realized that success had nothing to do with great game design and had more to do with technology and systems design.” …Read more on Venturebeat!
This post by Startup Capital Ventures explains why what we’re doing is so necessary and so exciting!
GeekWire focused more on our CEO James’s story: “I saw firsthand at PopCap just how hard it is to compete as a studio committed to quality in this new world order,” Gwertzman said. “I want all those creative teams out there to know that PlayFab’s got their back.”…Check out the rest on GeekWire.com!
Sweet little write-up by Gamasutra, focused on our mission “to provide developers with the easy-to-use tools to help you focus on making your game, instead of having to worry so much about the business side.” Newsbrief: Game services studio PlayFab, founded earlier this year by former PopCap business veteran James Gwertzman, today launched its range of backend tools, and announced that it has raised $2.5 million in a new round of funding…Read the rest on Gamasutra.