Today we’re happy to announce the beginnings of support for A/B Testing, possibly the most frequent new-feature request we get at PlayFab. The feature we’re releasing today is fairly limited, but we will be rolling out broader support for A/B testing throughout our entire platform in coming weeks and months. What is A/B testing? A/B testing is a technique for running experiments to determine the optimal setting for a particular variable.
Today we’re announcing a preview version of the new PlayFab Game Manager. We’ve been working hard on this for several months, and it’s by far it’s the most biggest and most visible update to PlayFab yet. Please visit https://n2.playfab.com to check it out - you won’t want to go back. There are too many new features to include in this one blog post - we will be mentioning them in separate blog posts in coming days and weeks - but here’s a brief list:
Do you know your ARPDAU from your ARPU? Your CPA from your CPI? Your GAID from your IDFA? We know acronyms and jargon can be confusing, so we’ve created a game operations glossary with commonly used terms and phrases. The glossary covers monetization metrics and ad models plus general marketing and game operations techniques. Not sure what burst or deeplinking have to do with selling your game? We’re here to help. The glossary is just one of several game operations tools available on the Live Game Operations resource page.
It’s Halloween week here in the States, and that means a lot of pumpkins and witches suddenly appearing in even the most unlikely of games. (The image above is from AdVenture Capitalist, which is using the holiday to launch its first event.) Holiday-themed events are always a great way to get players engaged, so with that in mind, here are five different kinds of Halloween events to try in your game.
The PlayFab Live Game Ops Academy is the place to learn the key concepts for success with your live game operations. We know that operating a live game is hard, and there’s a huge gap in performance between the top-grossing game developers and everyone else. The PlayFab Live Game Ops Academy is designed to help teach the skills that you need to close this gap. If there is one word that can bring chills to many game developers, it’s monetization.
With hundreds of new games arriving in app stores every day, getting players to try a new game is one of the biggest hurdles developers face. After all, the best game in the world will still fail if no one plays it. Planning a user acquisition (UA) strategy is thus a key part of game operations. Finding the right strategy depends on a game’s budget, strategy and genre, but broadly speaking, every UA strategy has three parts:
In-game events keep a game fresh and interesting by introducing special elements or types of gameplay on a limited basis. They are a great way for game operators to keep players engaged, build a healthy economy, and meet performance goals. Our newest white paper explores the main types of events and how to use them. From a player’s point of view, in-game events serve much the same purpose that real-life events do: They’re a way to try new experiences or go to new places, or just a way to do something cool that you tell your friends about later.
The PlayFab Live Game Ops Academy is the place to learn the key concepts for success with your live game operations. We know that operating a live game is hard, and there’s a huge gap in performance between the top-grossing game developers and everyone else. The Live Game Ops Academy is designed to help teach the skills that you need to close this gap. Attend all three introductory sessions and receive the PlayFab Live Game Ops 101 Certificate by email.
A tale of two game operators: Meet Grace and Gary. Gary runs game operations for The Cheerful Unicorn, while Grace works on The Very Sad Penguin. A month after launch, they each get the same request from their managers: “Our business guys say we’re below our targets. Can you get our whales to spend 30% more?” Grace spends several days running SQL queries and goes back to her manager with a plan to raise revenue.
With Apple’s recent rollout of vastly improvedApp Analytics tools, developers now have access to a lot more information about the behavior of customers interacting with their products in the App Store. Perhaps most exciting is the ability to see the number of visits to your product page compared to the number of installs. As anyone familiar with funnel marketing knows, getting users to your conversion page is only half the battle: you need them to complete the process.
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