Articles

« All blog posts

RSS

Thriving in an oversaturated game market

Oct 15, 2015 by Lori Smith

We are at a moment in time where anyone can create a game and where 95% of the available games are free. Last month alone, 13,000 new games were submitted to the U.S. App Store, pushing the total of active games to more than 430,000. Add in the more than 7,000 games available on Steam and almost 2,000 on the three top consoles, and the number of games available today is astonishing. With these conditions, it is nearly impossible for 99% of those games to be discovered at all.

Read more »

Why video games have launch problems

Oct 6, 2015 by Lori Smith

Imagine if a big Hollywood film turned people away on its opening weekend due to technical problems. Now imagine it happened so often that it wasn’t even a surprise anymore. That’s the situation we find ourselves in the game industry, where it has become more and more common over the last ten years for games to have major launch problems affecting the gameplay experience or even rendering them completely unplayable.

Read more »

Apple TV and the democratization of games

Sep 14, 2015 by Lori Smith

No, it’s not a console killer. Let’s get that out of the way, as it’s the easiest objection to any claim that Apple TV will change the games industry. But focusing on Apple TV’s impact on consoles overlooks what I think will be a much bigger impact: who plays games in the first place. We talk a lot in this industry about the democratization of game development — Apple TV has the potential to further democratize the game audience.

Read more »

6 gaming trends to watch in 2015 (and three to ignore)

Dec 15, 2014

Looking into a crystal ball is perilous at the best of times. A year ago, many gaming gurus thought the Wii U was about to be blown out of the water and that we’d all be wearing Oculus Rift headsets by now. Kim Kardashian was still just a reality TV star and no one had yet tweeted “#gamergate.”

That said, making predictions is fun. So, here are six things that will absolutely, positively happen in gaming in 2015. And three that absolutely, positively won’t. 1) Betting on brands

Read more »